Marketplace News
BERTHA Expands to New African Markets — Connecting Diaspora Commerce Like Never Before
With new ambassador teams and merchant vendor onboarding underway, BERTHA is building local pathways into a connected diaspora marketplace.
Growth is not just about reaching more places. It is about creating practical ways for entrepreneurs, shoppers, and community builders to participate where they are. BERTHA’s next chapter begins in Charlotte, Atlanta, Baltimore/DC, and Ghana.
Charlotte: Building a merchant community from the ground up
Charlotte’s growing African diaspora business community is a natural place for BERTHA to deepen its roots. The local ambassador program will help connect independent merchants with onboarding resources, community events, and a clearer path to bring their products to a wider audience.
For vendors, the focus is simple: make the first steps easier. Merchant vendor onboarding will introduce sellers to the marketplace, help them prepare their business information, and connect them with a network that understands the value of buying and selling within the diaspora.
Atlanta: A hub for culture, commerce, and connection
Atlanta has long been a center of diasporan entrepreneurship and global African culture. BERTHA’s ambassador program will create a local bridge between merchants, shoppers, and community partners who want to grow that momentum together.
Merchant vendor onboarding in Atlanta is designed to meet entrepreneurs where they are — from emerging product makers to established small businesses ready to reach new customers. The goal is to turn local energy into lasting marketplace participation.
Baltimore/DC: Connecting regional opportunity
The Baltimore/DC corridor brings together founders, creatives, professionals, and community organizations with deep ties across the diaspora. BERTHA ambassadors will help activate those relationships through local outreach, vendor referrals, and opportunities to share marketplace knowledge.
As merchant vendor onboarding expands across the region, sellers will have a direct route to learn about joining BERTHA and preparing their businesses for discovery by shoppers beyond their immediate neighborhoods.
Ghana: Strengthening the connection across continents
Ghana is central to BERTHA’s vision of commerce that moves with the diaspora. The ambassador program will support local relationship-building while merchant vendor onboarding opens a practical channel for Ghanaian businesses to connect with customers and communities abroad.
This work is about more than transactions. It is about making room for products, stories, and entrepreneurs to travel farther while staying rooted in the communities that made them.
What comes next
The BERTHA Ambassador program and merchant vendor onboarding are launching city by city with one shared purpose: help more people participate in a marketplace built around diaspora connection. As the network grows, each ambassador and merchant will help shape what BERTHA becomes.
Interested vendors can apply to become a BERTHA Merchant Vendor, and community builders can explore the ambassador program to help bring this work to life in their city.
Ready to grow with BERTHA?
Apply to become a BERTHA Merchant Vendor and begin your onboarding journey.
Apply as a Merchant VendorBring BERTHA to your community
Join the ambassador network and help connect merchants, shoppers, and diaspora communities.
Explore the Ambassador Program